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Wil je dat de bezoekers het product kopen of wil je dat klanten het formulier gaan invullen? Met Seo-onderhoud zorg je ervoor dat je blijft werken aan de Seo zodat je site blijvend organische bezoekers krijgt. Ik schrijf uitsluitend leesbare teksten met een minimale leesniveau B2. Daarna schrijf ik Seo teksten die zo goed mogelijk aansluiten bij de zoek intentie van de gebruiker zodat de pagina op termijn een zo hoog mogelijk plaats kan behalen in Google. Dus is het niet zo eenvoudig om als leek een doeltreffende en winstgevende advertentie campagne op te zetten die genoeg sales oplevert zodat je op zijn minst uit de kosten van Google Ads kunt raken. Ongetwijfeld een belangrijke issue waar je als kleine ondernemer zeker rekening mee moet houden. De contentstrategie is volgens mijn opinie de belangrijkste issue om je concurrenten te verslaan in Google. De plaats van je advertentie hangt af van heel veel factoren waaronder de verwachte klikfrequentie , hoe relevantie is de advertentie voor de zoekopdracht van de gebruiker en hoe nuttig is de bestemmingspagina voor de gebruikers van Google?

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