A vertical-bar grille was retained, just like the 1942-48 design, but the lady mascot was changed by a bust of Hernando DeSoto. Emphasizing them was a grille positioned totally on the decrease half of the automotive's "face." A sculpted lady was introduced as a hood mascot. Like every "correct" hood ornament of the time, it glowed when the parking lamps or headlights have been on. A extra-extensive restyle for 1942 launched "Airfoil" hidden headlamps that have been "out of sight, except at evening." Though not an business first (the 1936-37 Cord 810/812 had one thing related), they had been Detroit's solely hidden lamps that yr, and imparted a cleaner look. DeSoto bowed its first hardtop coupe, the Custom Sportsman, at $2489, and moved the DeLuxe woody wagon up to Custom trim earlier than replacing it with a barely cheaper all-steel mannequin at midyear. As with all Chrysler makes, the 1947-forty eight DeSotos were largely the identical as the '46s; serial numbers are the only guide to model years. Reflecting Chrysler Corporation's 1954 sales nightmare, DeSoto's mannequin-year output dropped below 77,000 and the make fell again to twelfth place in the industry. usd gold price prices also climbed back above $1,600 an ounce.

The plush Coronado sedan, a mid-1954 addition to the Firedome line, returned as a 1955 "spring particular" Fireflite at $a hundred above the $2800 regular sedan. Not surprisingly, the Suburban was the costliest '46 DeSoto at $2093, a healthy $200 above the seven-seat sedan. Model-12 months quantity jumped again to 130,000 and DeSoto moved as much as 11th, its finest end since banner '41. All wore a mild facelift of prewar styling with headlamps reexposed, fenders prolonged back into the front doors, a wider and heavier-trying grille, and reshuffled medallions and parking lights. Standard wheelbase was 4 inches longer at 125.5, but boxy, upright styling hid the very fact. Standard-chassis fashions lost an inch in wheelbase however measured 5.5 inches longer general than the '40s; they had been lower and wider, too. Much bolder, totally up-to-date new Exner styling and more-highly effective engines stood to turn things around for 1955. Firedome (the "d" no longer capitalized) now played "second banana" to a brand new uplevel Fireflite line.

This Fireflite is now a minor collector's item, mainly for having one of many trade's first three-tone paint jobs (turquoise, black, and white). From an early age, the 20-year-old has proven herself as one of the world’s rising pop stars. Finally, usd gold price seems to grudgingly admit that I'm a thorough journalist (or one who "blogs," as she insists on referring to my profession - as if writing on-line has less validity than writing in print). Gold is wealth and prosperity, power and energy, and people who hold all the trumps are those who possess gold. The quantity eight represents prosperity, and every sweet has symbolic significance. There wasn't much time for specials in that struggle-shortened mannequin 12 months, but DeSoto managed a plush Custom Town Sedan referred to as "Fifth Avenue" (a name a lot later resurrected at Chrysler). Model selections held agency for '42, but there was a "squarer" six, bored out to 236.6 cid. Besides "civilian" cars, DeSoto constructed 11,600 taxicabs in these years -- its fifth finest-promoting model. Though mannequin-12 months output rose some 11,000 units, DeSoto again positioned thirteenth. Like other Chrysler makes, it may need done better had the agency not suffered a crippling strike at the start of 1940 manufacturing.

DeSoto was fully redesigned for '49, as were different Chrysler makes that 12 months. Convertibles had been obtainable in each 'fifty five DeSoto collection however noticed minuscule sales: just 625 Firedomes and 775 Fireflites. For 1953, remaining Custom/DeLuxe models have been combined into a new Powermaster Six collection that still lagged behind FireDome in gross sales, this time by a margin of 2-1. Both lines included Sportsman hardtops. Following GM's lead in '55, DeSoto launched three 4-door hardtops for '56: a Sportsman in every collection and a low-priced Firedome Seville. Production was low in every single place in Detroit for '42, and DeSoto was no exception at lower than 25,000 -- fewer than 1000 of some individual fashions. Suburban manufacturing was also quite satisfactory: 7500 for the interval. Painted deep crimson and lacking bumpers, it was very sleek however not quite as built-in as Adventurer I, and wasn't seriously considered for manufacturing. Adventurer II adopted in '55, a typical-chassis four-seat fastback shaped more by Ghia than Exner. A midseason spotlight was the restricted-edition Adventurer hardtop coupe, a supercar awash in gold-anodized aluminum trim.

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