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Moreover, media and advertisement take in the possible to perpetuate inauspicious stereotypes and marginalize sure groups. For instance, the theatrical of multitude of tinge as criminals or maids in Hollywood films reinforces veto stereotypes and contributes to racialism and discrimination. In the Saami vein, the objectification of women in advertisements and medicine videos perpetuates inauspicious attitudes towards women and contributes to grammatical gender inequality.

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